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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
OhHelloDog Website UX Redesign
OhHelloDog Website UX Redesign is a full-funnel experience redesign aimed at making it easier for pet parents to discover services, choose the right options, and complete a booking with confidence. Our work focused on clarifying the site structure and reducing decision friction by mapping a cohesive customer journey across key pages. We delivered a complete sitemap, end-to-end user flows, and low-fidelity wireframes for the entire website to validate layout, hierarchy, and navigation. We then developed high-fidelity designs and an interactive prototype for the primary user flow, bringing the core journey to life with polished UI, clear CTAs, and a streamlined path from exploration to action.
David's Protein Bar Content Marketing
This project is a full content-marketing and growth plan for David's Protein Bar, a performance nutrition brand built around a “high protein, low calorie” positioning—highlighted by its flagship bar. Working as part of a team, we researched the audience and defined personas, then designed a channel strategy across Instagram/TikTok tied to referral growth, blog-driven traffic, and SEO improvements. We also created the campaign content showcased in the slides, including blog/content direction, influencer marketing targeting and keywords, social asset directions, and a set of on-page SEO recommendations to improve discoverability and conversion.
Sera-X Digital Media Marketing
Sera-X Digital Marketing Campaigns highlights my end-to-end work building a multi-platform social strategy from research to execution for Sera.ai, an AI-powered financial wellness platform focused on helping users make smarter money decisions with more clarity and confidence. I conducted market and audience research to refine positioning, identify competitors, and surface messaging angles most likely to resonate with target users. Based on those insights, I created platform-specific campaign concepts and content plans for LinkedIn, Instagram, and TikTok—tailoring tone, formats, and hooks to the way each community engages. This project demonstrates how I translate research into cohesive creative direction and campaign-ready deliverables designed to grow awareness, strengthen credibility, and drive consistent engagement.
Social Media Marketing Campaigns - Beta Univrsity
Beta University is a startup accelerator and community that helps early-stage founders grow through programs, mentorship, and investor access.
Beta University Marketing Campaigns is a multi-channel collection of social posts, paid ad creatives, and event promotions created to build awareness and drive engagement. The work includes split-screen social drafts, brand-relevant short-form copy (including a James Cameron tweet concept), accelerator program promotions, and AI-themed content designed for scroll-stopping reach. It also features video production assets (thumbnail concepts and an app-style editing interface), event branding such as the XFund poster, and venture-focused promotional ads including AIX Ventures.
Beta University Marketing Campaigns is a multi-channel collection of social posts, paid ad creatives, and event promotions created to build awareness and drive engagement. The work includes split-screen social drafts, brand-relevant short-form copy (including a James Cameron tweet concept), accelerator program promotions, and AI-themed content designed for scroll-stopping reach. It also features video production assets (thumbnail concepts and an app-style editing interface), event branding such as the XFund poster, and venture-focused promotional ads including AIX Ventures.
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