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Sera-X Digital Media Marketing
Project type
Digital Media Marketing
Date
June 2025
Location
San Francisco
TikTok Content Account
Role
For Sera.ai, I was part of the TikTok content creation, from ideation and scripting to editing direction and final creative execution. I also wrote every post we published, ensuring the voice, messaging, and CTAs stayed consistent across channels and campaigns.
Sera-X Digital Marketing Campaigns highlights my end-to-end work building a multi-platform social strategy from research to execution for Sera.ai, an AI-powered financial wellness platform focused on helping users make smarter money decisions with more clarity and confidence. I conducted market and audience research to refine positioning, identify competitors, and surface messaging angles most likely to resonate with target users. Based on those insights, I created platform-specific campaign concepts and content plans for LinkedIn, Instagram, and TikTok—tailoring tone, formats, and hooks to the way each community engages. This project demonstrates how I translate research into cohesive creative direction and campaign-ready deliverables designed to grow awareness, strengthen credibility, and drive consistent engagement.
