Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
David's Protein Bar Content Marketing
Project type
Content Marketing Plan
Role
I led the project’s social media content design, SEO recommendations, and overall marketing strategy planning, shaping the direction and deliverables for those key workstreams. At the same time, I was hands-on across the entire project, contributing to the research, messaging decisions, and slide content to ensure everything stayed cohesive and execution-ready.
This project is a full content-marketing and growth plan for David's Protein Bar, a performance nutrition brand built around a “high protein, low calorie” positioning—highlighted by its flagship bar. Working as part of a team, we researched the audience and defined personas, then designed a channel strategy across Instagram/TikTok tied to referral growth, blog-driven traffic, and SEO improvements. We also created the campaign content showcased in the slides, including blog/content direction, influencer marketing targeting and keywords, social asset directions, and a set of on-page SEO recommendations to improve discoverability and conversion.
